KiiWi - Add Value to Your Pizza Brand - Hyphens in Domain Names

Add Value to Your Pizza Brand

A 1-Pizza.com Investment Will add Value to Your Pizza Brand Use 1-Pizza as a Shortcut to Your Website! For the same reasons Pizza Hut bought pizza.com Connects with customers now. Adds another ‘facing’ for competitors to battle. Locks competitors out of the game Make competitors lose the list visibility war. 1 comes before the letter…

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Cartoon chameleon says yuck to sushi and pizza - 1-Pizza Branding

1-Pizza and 1-Pizza Branding

1-Pizza Branding and a bit of history. 1-Pizza.com History Numbers That Work (NTW) Orig NTW concept Spring 2007 Analyzed 7,000 keywords as “Keyword” domain names to purchase Selected 700 to buy On buy day, Nov 6, 2007 only 400 of the domains we analyzed were available ya, 300 of the names we liked were already…

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Cartoon chameleon says The 1-Pizza Business Life Lline - Add Value to Your Pizza Brand

Why Yellow Pages Bought YP.com – Revisited 2013

Revisiting Why Yellow Pages Bought YP.com Value sells, people like convenience, yp.com added branding power and technically, it was AT&T that bought Yp.com to help Yellow Pages dominate the space. Value Factors Apply Convenience, dominance, branding power, making up for name angst. Shortcuts = Convenience HELLO!! YP.com is a shortcut and people like shortcuts! Yp.com…

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Image of 1-Pizza in a Yellow PhoneBook - niche domain names

1st Place Matters!

Because Being in 1st Place Matters People look at the 1st Ad Businesses pay more for Top Visibility The First Place Ad gets more Calls! Especially if you intend to be 1st If you’ve seen the AAA Auto Parts Video on our the 1-Pizza Home Page or are familiar with AAA – The Motor club…

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Image of KiiWii asking, "Who ya gonna call?" - a memory trigger

What is a Memory Trigger?

What is a Memory Trigger? A memory trigger is something that ‘triggers’ someone’s memory to think about something else. In this case by association. Here’s an example of a memory trigger: When I see an old barn on TV I think of the farm I grew up on. Good one KiiWii! How do you make…

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KiiWi - Add Value to Your Pizza Brand - Hyphens in Domain Names

Hyphens in Domain Names

— Hyphens in Domain Names Facts Why not add a hyphen if it adds value for customers? Domain naming conventions have evolved as new ideas develop into strategies. We see the connection between 1-Keyword domain names looking like a phone number and a phone centric industry like pizza. People still call to order pizza so…

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Pizza Hut logo

You Know Why Pizza Hut Bought Pizza.com

You Know Why Pizza Hut Bought Pizza.com for $2.6M Pizza Hut wanted to secure the #1 position in search results. Because they wanted to protect their brand as the market leader. And because they could… Pizza Sales in the US exceed $35B annually The US Pizza business is competitive! According to Google, here are about…

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KiiWii the cartoon chameleon says: 1st Place Makes Money

Why Being in 1st Place Makes Money

1st Place Makes Money for Business. Making Money in 1st Place People look at the 1st Ad The First Place Ad gets more Calls! Especially if you intend to be 1st Customers notice! 1st Place Ad Gets Rewarded with the Business.   Being in 1st Place Matters Half the battle is showing up… Alpha-numeric superiority…

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