Hyphens in Domain Names

— Hyphens in Domain Names Facts

Why not add a hyphen if it adds value for customers?

Domain naming conventions have evolved as new ideas develop into strategies. We see the connection between 1-Keyword domain names looking like a phone number and a phone centric industry like pizza.

People still call to order pizza so we see value in the use of the hyphen.

Google Guide: Interpreting Search Queries

Interpreting Your Query

Understanding how Google treats your search terms will help you devise effective queries and revise ineffective ones.

Hyphenated Terms

When Google encounters a hyphen (–) in a query term, e.g., [ part-time ], it searches for:

• the term with the hyphen, e.g., part-time
• the term without the hyphen, e.g., parttime
• the term with the hyphen replaced by a space, e.g., part time

• [ part-time ] matches “part-time,” “part time,” and “parttime”
• [ part time ] matches “part-time” and “part time”, but
• [ “part time” ] (with quotes) is better for space-separated words

Also:

• [ e-mail ] matches “e-mail,” “email,” and “e mail”
• [ email ] matches “email”

Note: Google may search for variations of your query terms that are included in the online dictionary that Google uses.

• [ non profit ] matches “non-profit,” “nonprofit,” and “non profit”

If you aren’t sure whether a word is hyphenated, go ahead and search for it with a hyphen.

Click less, Eat more Pizza. ©