You Know Why Pizza Hut Bought Pizza.com

You Know Why Pizza Hut Bought Pizza.com

You Know Why Pizza Hut Bought Pizza.com for $2.6M Pizza Hut wanted to secure the #1 position in search results. Because they wanted to protect their brand as the market leader. And because they could… Pizza Sales in the US exceed $35B annually The US Pizza...
Why Being in 1st Place Makes Money

Why Being in 1st Place Makes Money

1st Place Makes Money for Business. Making Money in 1st Place People look at the 1st Ad The First Place Ad gets more Calls! Especially if you intend to be 1st Customers notice! 1st Place Ad Gets Rewarded with the Business.   Being in 1st Place Matters Half the...

The 1-Keyword Strategy Protects Brand

1-Keyword – Strategy Protects Brand How Strategy Protects Brand 1-Keyword Domain Names If you need higher performance out of your branding strategy and are stuck with a brand name in an industry that fails to perform because you are late to the internet party or...
1-Pizza and 1-Pizza Branding

1-Pizza and 1-Pizza Branding

1-Pizza Branding and a bit of history. 1-Pizza.com History Numbers That Work (NTW) Orig NTW concept Spring 2007 Analyzed 7,000 keywords as “Keyword” domain names to purchase Selected 700 to buy On buy day, Nov 6, 2007 only 400 of the domains we analyzed were available...
1st Place Matters!

1st Place Matters!

Because Being in 1st Place Matters People look at the 1st Ad Businesses pay more for Top Visibility The First Place Ad gets more Calls! Especially if you intend to be 1st If you’ve seen the AAA Auto Parts Video on our the 1-Pizza Home Page or are familiar with...
What is a Memory Trigger?

What is a Memory Trigger?

What is a Memory Trigger? A memory trigger is something that ‘triggers’ someone’s memory to think about something else. In this case by association. Here’s an example of a memory trigger: When I see an old barn on TV I think of the farm I grew...
Hyphens in Domain Names

Hyphens in Domain Names

— Hyphens in Domain Names Facts Why not add a hyphen if it adds value for customers? Domain naming conventions have evolved as new ideas develop into strategies. We see the connection between 1-Keyword domain names looking like a phone number and a phone centric...